Food Processing - August 2009
consumer insight
Food Biz Kids
‘tastes so good with only 100 calories.’
is this Hershey’s 3 musketeers Bar?
Ashley morrison-sain, 8th grade:
The Hershey’s 100 Calorie Whipped Vanilla Bar sounds delicious and the packaging looks as good as it sounds. But don’t be fooled. Chocolate lovers will be disappointed because the vanilla overwhelms the chocolate taste; in fact, you can’t really taste any chocolate at all. When holding and chewing it, the bar is most like a 3 Musketeers bar. The smell is like regular candy. Overall the bar does not meet expectations.
nevin cunningham, 8th grade:
Hershey’s 100 calorie Whipped Vanilla Bars Hershey co., Hershey, Penn.
Desmond cleland, 8th grade:
The packaging is very appealing. At first, since it looked delicious, I wanted to try it. The vanilla and chocolate mixed together is a great idea. I think it is amazing they can make something that tastes so good with only 100 calories.
Warren Weber, 8th grade:
The brown packaging is appealing to the health-conscious. The chocolate and the fluffy whipped vanilla are a very good mix. If you compare this to a normal Hershey’s bar, you can hardly tell it is healthier. With a very good candy taste and a more healthy content, it is a perfect mix of health and pleasure.
Alante hartzol, 8th grade:
Eye-catching packaging, with easily readable print. It clearly advertises the fact that there are 100 calories, which is a great bonus. Very tasty, with a soft texture and nice taste. It’s not overwhelming at all and not too light. Would make for a good after-school snack for kids, because it wouldn’t be too fatty.
nick halloran, 8th grade:
This was the best Hershey’s product I have ever tasted. Right when you put it in your mouth, you can feel it melt. The texture is smooth and soft. It smells like any other candy bar, but it is the best. The shape and design remind me of a 3 Musketeers bar.
Alice Welna, 8th grade:
This was the [worst] thing I have ever tasted. It didn’t taste like chocolate at all. Stay with the normal stuff, not with creamy stuff. Don’t put this on the shelves.
625600 clifford clarke, 8th grade:
The Hershey’s 100 Calorie Whipped Vanilla Bar doesn’t taste so good. I opened it and was expecting something different. It didn’t taste like Hershey’s at all. The bar kind of tastes like coffee. Maybe next time, try to make it taste like an original Hershey’s bar.
Ben giannone, 8th grade:
These bars are not as good as I expected. You can barely taste the chocolate, and what you do taste isn’t very vanilla-y. The texture is weird, somewhere between chewy and grainy. They make me thirsty. It’s good they are healthier and only have 100 calories, but they taste terrible.
osvaldo esquivel, 8th grade:
The bar tastes like ice cream, but has the convenience of being in a chocolate bar. They also have the convenience of having 100 calories. This is a good, cheap way to have a good chocolate bar. You can eat these and not look like you’re pigging out.
there are more kids on the web … both in this FoodBizKids installment and in previous ones. see
www.FoodProcessing.
com. And if you have a new product you want to test on our seventh-and eighth grade panelists, contact diane toops at dtoops@putman.net, or 630-467-1300 ext. 321.
FoodProcessing.com
I like it. The taste is better than the original Hershey’s taste because the original tastes like coffee. The texture is soft. It doesn’t even look like a Hershey’s bar because the name is not printed on it like the original.
24 • Food Processing August 2009
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